AgBu 340: Agri-Marketing Research
Dr. Sabry A. Shehata
W 10:30–11:30 AM, or by appointment.
W 6:00–8:30 pm
The course is design to provide students with hands-on experience in agri-business marketing research communications. Students are encouraged to design market plan and present it at the National Agri-Marketing Association (NAMA) annual conference.
Grades will be based on attendance and group projects.
|Attendance and participation on various activities||50%|
|Developing Market Plan
Due Feb 1st
|Submitting market plan
Due Feb 1st
|Summiting the executive summary
Due Feb 15th
|Develop power point presentation
Present the market plan to professional organization locally or nationally.
1. MARKET ANALYSIS
2. BUSINESS PROPOSITION
3. ACTION PLAN (tactics for executing 4 P's)
4. FINANCIAL EVALUATION (must include for years 1, 2 & 3)
5. MONITORING & MEASUREMENT
6. WRITTEN PRESENTATION (Executive Summary of plan)
7. LIVE PRESENTATION
|90% and above||A|
|less than 60%||F|
Any student with a documented disability who would like to request accommodations should contact the University Disability Services Office—Campus Center Rm 311, 933-0816 (V), 933-3334 (TTY)—as early in the semester as possible.