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Information contained herein is under revision. Please see the current course listing in the 2008-2009 University Catalog.
MKT 310 — Principles of Marketing- Fundamental marketing concepts and contemporary marketing issues are analyzed within present economic, social and legal environments; consumer and functional analysis are emphasized.
- Credits: 3
- Prerequisite(s): Econ 130, BUS 240 and ACC 251.
- MKT 311 — Marketing Management
- Planning, evaluation, and control of the marketing function. Procedures for developing the analysis and solution to common marketing management problems involving pricing, distribution, product development and promotion.
- Credits: 3
- Prerequisite(s): Mkt 310
- Updated: August 19, 2002
- MKT 312 — Retailing Management
- Principles, functions, and analysis of problems in retailing: location and layout, merchandise planning, buying and selling, organization, expense analysis and control, coordination of store activities.
- Credits: 3
- Prerequisite(s): Mkt 310
- Updated: April 24, 2003
- MKT 313 — Promotional Strategy
- The role of promotion in an organization's communication processes from a theoretical and managerial perspective. Advertising, personal selling and sales promotion are analyzed from the view of both the organization and its consumer groups.
- Credits: 3
- Prerequisite(s): Mkt 310 and junior standing
- MKT 314 — Marketing Channels of Distribution
- The concepts and theoretical foundations of the relationships among suppliers, manufacturers, processors, wholesalers, retailers, and consumers. Also, channel decision and distribution policies in the interest of the consuming public and the organization are discussed.
- Credits: 3
- Prerequisite(s): Mkt 310 and junior standing
- Updated: April 24, 2003
- MKT 315 — Consumer Behavior
- An integrated framework for understanding consumer behavior from a marketing perspective. Course focuses on environmental issues, as well as consumer decision processes.
- Credits: 3
- Prerequisite(s): Mkt 310
- MKT 316 — Services Marketing
- Marketing function within a service organization, designing the service product, and establishing service price, communication and distribution policies. Distinctions are developed between marketing strategies of service and goods-oriented organizations, and between for-profit and not-for-profit organizations.
- Credits: 3
- Prerequisite(s): Mkt 310 and Mgt 300
- Updated: May 21, 2003
- MKT 318 — Internet Marketing
- Marketing principles applied to Internet commerce. This course examines the tools and techniques currently used to harness the potential of the Internet. Internet marketing strategies that effectively blend the product, price, distribution channels and communication variables will be discussed along with the use of relationship marketing through on-line strategies. The preparation and use of an Internet marketing plan will be developed through case studies and/or student projects.
- Credits: 3
- Prerequisite(s): Mgt 235 or Mkt 310.
- Updated: May 21, 2003
- MKT 319 — Marketing Research
- An overview of the marketing research process as part of an organization's decision support systems. Topics include research design, attitude measurement, along with data sources, collection and analysis. A research application component will emphasize the planning, execution, and analysis of a real-world marketing research project.
- Credits: 3
- Prerequisite(s): Mkt 310 and junior standing
- MKT 399 — Directed Studies
- Statement of planned reading or research required.
- Credits: 1-3
- Prerequisite(s): Junior standing and consent of instructor
- MKT 494 — Special Topics in Marketing
- Advanced topics chosen by the instructor. The course content will vary. It may be repeated for credit, provided that a different topic is studied.
- Credits: 1-3
- Prerequisite(s): Varies with topic
- MKT 499 — Directed Studies
- Statement of planned reading or research required.
- Credits: 1-3
- Prerequisite(s): Senior standing and consent of instructor
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