University of Hawaii at Hilo, College of Business and Economics
QBA 365
Managing Electronic Commerce

Course Details

Class Times: Spring Semester 2006,
Monday/Wednesday/Friday 11:00-11:50 am,
K 112
Instructor: Dr. Kimberly Furumo,
furumo@hawaii.edu,
K-243, 974-7672
Website: http://www.uhh.hawaii.edu/uhh/faculty/furumo/
Office Hours: Mondays and Wednesdays: 2:00 - 3:00 pm,
Tuesdays: 11:00 am - 2:00 pm, or by appointment
Textbook: Laudon, Kenneth C., and Carol Guercio Traver, E-Commerce: Business, Technology, Society, 2nd Edition, Pearson/Addison Wesley, 2004
Final Exam:  

Course Description

Electronic commerce (e-commerce) can be defined as business transacted via the Internet and World Wide Web. Each year, e-commerce accounts for billions of dollars in transactions between business and consumers and over a trillion dollars in business-to-business transactions. E-commerce experienced explosive entrepreneurial growth between 1995 and 2000 before the "bursting of the dot.com bubble". Today, the lessons learned from the crash of many dot.com's are being used by organizations to integrate on-line and off-line operations. In this course, we will explore how business models have changed with the expansion of technology. Topics covered include e-commerce business models, e-commerce security, e-commerce payment systems, and supply chain management. Students will complete a hands-on project developing an actual e-commerce website.

Course Policies and Expectations:

Class Attendance and Preparation Expectation
Students are expected to attend classes and be prepared. Students are expected to show up on time and stay for the entire class. Students are responsible for makeup work in the event of an absence. Please report planned absences in advance.
Academic Dishonesty Policy
Academic dishonesty includes representing the work of another as one's own or cheating by any means. Academic dishonesty also includes aiding, abetting, concealing, or attempting such activity. The usual penalty is an F in the course and disciplinary activity by the University.
Open Door Policy
I have an open office door policy. I encourage students to come to my office with any questions or concerns or just to say "aloha". I am in my office from 9:00am - 4:00pm on most days unless I am teaching, in a meeting, or at the library. I do not mind if students stop by without an appointment during these hours. If my door is open, come on in.
Email
I check my email everyday (including weekends). If you need to contact me this is often times the best way to do so. I try to respond to email very quickly.

Course Grading

Milestone Points
Participation (class discussion, cases) 100
Presentation 100
Project 100
Exam 100
Total 400

Final Grades

Final grades will be computed in the following manner. This grading scale is firm!!

Grade Percentage Points
A 92% - 100% 368 - 400 pts.
A- 90% - 91% 360 - 367 pts.
B+ 88% - 89% 352 - 359 pts.
B 82% - 87% 328 - 351 pts.
B- 80% - 81% 320 - 327 pts.
C+ 78% - 79% 312 - 319 pts.
C 72% - 77% 288 - 311 pts.
C- 70% - 71% 280 - 287 pts.
D+ 68% - 69% 272 - 279 pts.
D 62% - 67% 248 - 271 pts.
D- 60% - 61% 240 - 247 pts.
F < 60% < 240 pts.

Participation

Students are expected to read the textbook chapters prior to class so that they can actively participate in discussion. Various assignments and cases will be assigned.

Presentation

Students will be expected to research a special topic and present their findings to the class. Students are free to choose their own topic of interest as long as it is approved by the instructor. Examples of topics include security, payment systems, auctions, on-line communities, and on-line content providers.

Students will be expected to present their findings and lead the class in a discussion of the topic. While no written report is required, students are encouraged to distribute copies of their powerpoint slides. Grades will be based on the accuracy, completeness, and clarity of the information presented.

Exam

One comprehensive exam will be administered in this course. The format will be short answer/essay.

Project

Students will collectively participate in a hands-on project involving the partial development of an actual e-commerce website. Grades will be based on the student's overall performance including the effort they put forth and their ability to complete portions of the project on time.

 

Planned Schedule (subject to change)

Week Monday Wednesday Friday
Jan 9 - 13
  • Chapter 1
  • Chapter 1
  • Kazaa Case (p. 47)
Jan 16 - 18
  • Holiday
  • Chapter 2
  • Priceline Case (p. 105)
Jan 23 - 27
  • Chapter 3
  • Chapter 3
  • Chapter 3
Jan 30 - Feb 3
  • Chapter 4
  • Chapter 4
  • Introduction to Project Management
Feb 6 - 10
  • Chapter 5
  • Student Presentation (Security)
  • Case or Project
Feb 13 - 17
  • Chapter 6
  • Student Presentation (Payment Systems)
  • Case or Project
Feb 20 - 24
  • Holiday
  • Student Presentation
  • Case or Project
Feb 27 - Mar 3
  • Chapter 7
  • Student Presentation (Data Mining)
  • Case or Project
Mar 6 - 10
  • Chapter 8
  • Student Presentation
  • Case or Project
Mar 13 - 17
  • Chapter 9
  • Student Presentation (Intellectual Property Rights)
  • Case or Project
Mar 20 - 24
  • Chapter 10
  • Student Presentation
  • Student Presentation
Mar 27 - 31
  • Spring Break
  • Spring Break
  • Spring Break
April 3 - 7
  • Chapter 11
  • Student Presentation (On-line Service Industry)
  • Case or Project
April 10 - 14
  • Chapter 12
  • Student Presentation (Supply Chain Management)
  • Holiday
April 17 - 21
  • Chapter 13
  • Student Presentation (On-line Auctions)
  • Case or Project
April 24 - 28
  • Student Presentation
  • Exam
  • Case or Project
May 1 - 5
  • Case or Project
  • Case or Project
  • No Class